What Kind of Traffic You Must Have
If you are into an Internet business, you most definetly have heard about the concept of website traffic. Basically, traffic means the number of people that visit your website. It is analogous to the concept of foot traffic in a mall or a supermarket. It is quite easy to understand why traffic is important. The higher the number of people that visit your website, the greater the the chance of success that you have.
However, it is not all that easy. When we speak about web traffic, what’s most important to us is to know the difference between cold and hot traffic. Cold traffic is a term used to describe everyone that comes to your website. People who have accidentally stumbled upon your site by a search engine result constitute cold traffic. These people don’t have any preconceived notion about your website and they aren’t actually interested in you. They are just curious about what your website is about. It is highly unlikely that these people will do any business with you.
What’s infinitely more important is hot traffic, also known as targeted traffic. These are the people who have come to you by actually hearing or reading about you somewhere. Probably they read an article you wrote, got impressed by it, and then clicked your website link below it. Or probably they read your blog and liked it. They might have visited your social networking profile and thus got interested in your website. Such people definitely matter more to you. They already like something about you. They are more likely to do business with you.
It is necessary for an online business entrepreneur to understand the difference between cold and hot traffic. It is of no use if you have a million fleeting visitors a month if they are just going to drift away without doing anything. But if you have even 100 visitors who actually do something that you want them to, your online business is a success.
Hence, your efforts must be directed at getting hot traffic to your online business website. Write articles, blog, make yourself generally popular on the Internet. This is what will bring the right kind of people to your online business website, people who will really matter. As your popularity increases, your name and the name of your business will act as direct draws in bringing these people over to your website.
We recommend visiting our blog to learn the methods to get FREE traffic using article marketing, social media (FaceBook, Twitter, etc..)
Sunday, December 20, 2009
Internet Network Marketing Training - What Kind of Traffic You Must Have
Saturday, December 19, 2009
SEO Consulting Increases Exposure, Generates Traffic, And Drives Sales
SEO consulting has evolved into a set of complementary disciplines that move your website into the top position for your category. Years ago, the search engines' ranking algorithms were relatively static and simple. SEO consulting was focused almost entirely on site content and link popularity. The landscape shifted completely when Google launched their Florida Update in 2003. It marked the beginning of a new era in search. Today, the ranking algorithms change almost daily. Sites that were once listed in the top positions have since plummeted into the depths of the search engines' organic listings. SEO consulting has become more important than ever for controlling your search territory.
Below, you will learn how professional SEO consulting increases your website's exposure, generates targeted traffic, and drives sales. We'll describe the services you can expect and how they give your company a competitive edge in your space. We'll also provide useful tips that will help you find an SEO consulting firm that can catapult your website into the top positions.
How SEO Consulting Delivers Bottom-Line Results
If your website does not receive exposure, it cannot attract targeted traffic. Without targeted traffic, it can't contribute to your bottom line. SEO consulting uses a multi-pronged approach to lift your site to the top listings for your keywords. By appearing higher in the search engines, you'll enjoy more exposure to your market. By targeting specific keywords that your customers are using, you'll attract visitors who are more willing to take a predefined action. Whether you are collecting customer information for an email campaign or driving visitors into a sales funnel, SEO consulting provides targeted exposure - the engine for bottom-line results.
Basic And Advanced SEO Consulting Services
Every SEO consulting agency is unique. Most offer a core set of services that will help push your site higher into the organic listings. These will include keyword research, content creation and syndication, and link building. The speed with which you are able to climb into the top positions, and your site's ability to control those positions, will depend on a few factors. The proficiency of the SEO consulting firm is important. So too, is the breadth of services offered.
Many SEO consulting professionals offer a comprehensive menu of services that includes online reputation management, reverse SEO, and social media optimization. Some will also launch and manage your pay-per-click (PPC) campaigns. This is not to suggest that your site needs every service in order to meet your objectives. Instead, a search marketing specialist will review your goals and design a tailor-made strategy for you.
The Hidden Value Of An SEO Consulting Professional
One of the most overlooked benefits of hiring an SEO consulting firm is that they will contantly monitor the search engines' ranking algorithms. As the algorithms change, they can modify their techniques to gain greater leverage for your website.
Too often, site owners watch their rankings suffer without fully appreciating the root causes. Their pages slowly plummet in the organic listings, causing their traffic volume to deteriorate. As their traffic declines, their sales dry up. An SEO consulting expert will watch the algorithms closely and adapt quickly to changes. While your competitors struggle to maintain their positions, you'll more easily control your search territory.
Search Engine Consulting Provides A Competitive Edge
Most site owners are slow to adapt to the changing landscape of the search engines. For example, when Google launched their Universal Search platform, savvy SEO consulting firms devoted more attention to social media optimization. In doing so, they uncovered multiple entry points for their clients; Google had given social media sites more ranking authority.
This type of competitive edge is critical, though it's often hidden from site owners. As the algorithms change, an experienced SEO consulting firm will carve out new opportunities to produce this type of edge for your site.
How To Hire An SEO Consultant
Experience counts, of course. A professional SEO consultant should have several years of experience in the search industry. That will have given them exposure to the tumultuous roiling of the search engines' algorithms. Beyond experience, tactical and strategic foresight is critical. An SEO consulting professional should not only monitor the current state of the algorithms, but have formulated an impression regarding what the near future holds. Tracking and reporting is also important. Ideally, your SEO consulting firm will have the necessary tools to track organic positions, traffic, an
7 Effective Ways To Boost Traffic To Your Website
You can drive traffic to your website on any budget, and this article outlines all the essential ways through which you can drive traffic to your website.
By following the seven tips outline above, you can drive a lot of traffic to your website, boost your sales and grow your online business profits.
Link Building Services and Its benefits
Link Building is the way of getting inbound one way links to ones own website. Link building is simply collection of links to your websites by what ever means. This can be done
Reciprocal links
Being listed in newsletters
Directories
Search Engines
There are many ways to get links to your website - you can subscribe to web directories, post in forums having a link to your website in the signature, and many more. Generally, the more links you have to your website, the better. Note, however, that search engines can distinguish a forum signature from a link to your website in an article. This means that you should try to receive links from quality websites on topics similar to yours.
Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web. Building links is one of the most important factors in getting top placements on the major search engines
Listed below are the benefits of Link Building:
1. Anchor text
The Anchor Text of Incoming Links plays a major role in your website's ranking in the search engine result pages. Anchor text is very important from ranking point of view as your most important keywords are used in the links pointing to your website which help in gaining rankings in Search Engine Result Pages .
2. Page Rank
Page Rank is Google's measure of importance assigned to a web page on a scale of 1 to 10. By undertaking a long-term link building campaign
3. Direct Traffic
Link Building also benefits you by way of getting direct traffic to your website. Incoming links from other websites would surely pay high dividends, as users are likely to click on that link and visit your website, thus bringing you direct traffic.
4. Deep indexing
Another important benefit of Link Building is that a webpage embedded deep in your website too stands good chance of being indexed by the search engines. An external link leading to a page embedded deep in your site would help that webpage get indexed by the search engines, which would have otherwise taken a very long time (up to 3 to 4 months)
While indexing a page, search engines would also index the links leading from that page even if they are embedded very deep in your site structure.
5. Indexing Dynamic Pages
Many of the Search Engines used to find it difficult to index the dynamic pages. With links pointing to dynamic pages the search engines would index those dynamic pages too. Optimizing dynamic pages is little tricky, but you can have your dynamic pages rank well for various keywords with the help of Link Building techniques.
6. Wider Search Engine Coverage
Link Building gives your website wider search engine coverage. In many Search engines you might have not submitted your website, but in due course of time, the search engines will identify and pick up links to your website from other websites they recognize and index your site.
Friday, December 18, 2009
How to Find Quality Web Directories
When you promote your website one of the first things you will want to do is to submit your website to a number of different web directories. Submitting to web directories will provide you with a link to your website and if that web directory is one that is visited frequently throughout the day then that means there is a good chance that your web traffic will increase as people will begin to discover your website. So how do you find good web directories to submit you website to?
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rDoing a quick search online for web directories will supply you with an almost infinite number of choices so you need to know how to weed out the good from the bad. Here are some tips that will help you choose good web directories:
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r• Look at the page rank: Of course you will want to know what the page rank is for the specific directory you are looking at because a higher page rank means that the directory is more popular and thus will get more visitors throughout the day. There are many web directories that are not even ranked by the likes of Google and the other heavy hitting search engines and these are probably not the best ones to submit to as they are either not visited frequently or they are not a site that is in compliance with what the search engines want to see. If you get involved with a web directory that the search engines don't like for any number of reasons such as spamming, then you can get lumped in with them and may actually receive a search engine penalty yourself.
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r• Price: Some web directories are free, some charge a few bucks, and bigger names such as Yahoo require you to pay hundreds of dollars per year just to be listed. In order to figure out whether or not the web directory is worth the price they are charging, you will have to dig deep into the directory and see what they have to offer. Take some time and visit a good number of sites that are listed in the directory and see how professional they are. Sometimes the company that a web directory keeps speaks volumes about those who run it.
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r• Relevance: If you find a web directory that has a great page rank and has a low cost to use or is even free, you must be sure that there is a relevant place for you to submit your website to. If you submit your cell phone company to a web directory that only lists websites that sell dog food then you are doing yourself no good. In fact you may get penalized from the big search engines like Google because you are not showing relevancy; and Goggle loves relevancy.
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r• Number of submissions: This goes along with page views. If you find a web directory that only has a few dozen submissions then that tells you that there are not many visitors hitting that directory on a daily basis. When you find these types of directories just move on as they will not be worth your time.
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rMarketing your website using web directories is a great way to kick start your web traffic, but you need to be sure that you are using quality web directories in order to get the most out of your campaign.
Choose the Best Link Building Services
The internet marketing phenomena has brought a new fundamental for increasing the website traffic on their website which is better known as the Search engine optimization (SEO). The SEO or link building services are one of the sure shot ways which can be availed by any small or big time website owner if he wants to generate traffic to the website and thus increase the chances of sales. Surely with the virtue of this service, many companies rely on them for traffic generation.
There are numerous companies which guarantee a tremendous viewer rating by building link popularity with its various tactics and keyword manipulation. The most challenging job is to select the most appropriate SEO provider. A good service will take into account all the pros and cons of your website and will choose the keywords accordingly that can direct the traffic towards to area that needs the most attention. However, an amateur SEO will not consider these points and will blindly follow the trend. Consequently, you wouldn’t be able to find the ardent perfection that you were aiming in the services. That is where an expert SEO service provider comes into picture. You can have a state–of-the-art website with the most brilliant technology and graphics but your real perfection will only be reflected in your decision to choose the most suitable SEO service provider out of the long and hackneyed list of SEO firms who claim their mastery over link building, article submission and submission to directory services.
It should be taken into notice that several big and popular search engines have started shunting out the link farms and useless links. So, the better searches like articles that look relevant to anyone can be used as the links to direct a particular website than to land into a futile and worthless page. While choosing a particular submission directory, one should trust its reliability and relevance than to go on for numerous jazzy and tasteless options. Thus an expert firm will always make a relevant search for any specific keyword and draw the most genuine traffic to your website. Now days, one can find numerous firms for link popularity building in India. Go explore your options!
Thursday, December 17, 2009
Enhancing SEO and Business Choices in 4 Ways
Achieving high rank on search engines is an upshot of attaining web traffic and web popularity raising big profit to your online marketing business. Search Engine Optimization (SEO) is considered as the art of getting a website to work effectively like of search engines similar to Google, Yahoo, MSN and other top rated websites. SEO covers the technical part of Web marketing, it boosts the advancement of sites. In order to attain a high rank it rigorously requires technical skill, at least a basic familiarity with HTML or hypertext markup language. All in all, SEO can be defined as the activity of enhancing Web pages to make them more search-engine friendly. Hence, getting a higher percentage in search results. Take into account the outcome of each action
SEO should be fully sensible that every modification to a site could possibly have negative consequences. Various changes will have a positive long-term impact but could have a serious negative short-term effect. A suitable example of this is by changing the URL structure just to get keywords in the URLs. Even though your gain comes in small value while the temporary loss in rankings can be important. Expectations should not go beyond your potential and resources.
In SEO, dealing with expectations is the hardest thing to do. Often times what we think will be an easy job turns out to be anything harder, you get one problem solved but leaves another problems likewise dealing an unending problem. For example, ensuring that the client is aware about the investment they have made. Sometimes you promise a little but the client expects great deal, even though they are paying not much to compensate the promise. It is very important for the client to know what they'll be getting for the service they have paid for and understand that sometimes you have to pay more to get more. Allocate time to gather all the facts
There are two facts necessary you need to absorb before moving forward with SEO. First, is understanding what the problems with the site are, and second is knowing what can or cannot be done to fix them. Advancing forward without being fully aware of all the facts, leads to poor decisions because of an incomplete or lack of consideration of options and information. Knowing what you're working with and how each option may play out within the confines of your site matters a great deal. Be inclined on sharing
SEO is an interactive community based activity, usually it works due to recommendations, so if you are unwilling to share your ideas with others and involve yourself on forums. A lonely SEO will come for you. Sharing ideas doesn't mean broadcasting private things about your business but rather establishing trust and goodwill to the community. Big benefits then come on your way achieving a high rank and a very dynamic website