Monday, November 30, 2009

Getting More Paid Traffic in Your Online Dental Marketing Business

In this article, dental practice consulting adviser Lloyd Irvin will share to you about getting more paid traffic in your business in online dental marketing. The dental practice consulting adviser will share to you the advantages of getting more paid traffic. And this is something that we focus specifically at our dental practice consulting website!

Here's what the dental practice consulting adviser will share to you about getting more paid traffic in your business:

As a dental practice consulting adviser, I tell people that getting more paid traffic has its advantages, and these are:

Advantage # 1: You can get this up quick!

The good news about paid traffic is that you can get this up quick; like within just 5 or 10 minutes, you're up and running. So it's that fast... within minutes you can already get it!

Advantage # 2: Pay a higher bid and get higher ranking!

As long as you pay a higher bid, you usually go above in ranking! Right now Google just switched everything up, so now it's not just about paying more money, it's about the quality of click through, or the rate of the number of people clicking through to see your ads.

Advantage # 3: You can find out if your web page works fast!

One thing we use is this; right now when you're trying to get a webpage into the free search section, imagine that you spent all the time, doing everything right, and you know everything about how to do it, and you got it into the free search section... but it didn't convert! Now, what's the problem here in the scenario? You did all the work, but once you changed the website up, you will lose its rankings. If you get a site
in there that is not converting, then it's a waste of time. So, when we're testing new sites in different businesses and different niche markets, we use Google and we just get it up there and see the conversion. When we find out that something converts good, then we take that website and we start working on the SEO (or Search Engine Optimization) to get it in the ranking in the search engines!

Advantage # 4: You can test different ads easily and change them instantly!

You can also test different ads with this. Let me give you a quick tip as an online/offline method. If a lot of people run ads in merchandise, or whatever your money mailer or media they use for mailing out, well most of the times you either buy from a company that's doing generic ads for you, or you learn how to do marketing yourself and create your own ads, but how can you test an ad and get high results fast? Say you have the money mailer and it's $3000 per month, so if you test three different ads, you have to spend $9000 that month... and do it again on the succeeding months just to get some results! Whereas online, you take whatever ad you're running on, take that ad and create a website for it. Then take that ad and make a pay per click Google ad. And on Google you can have upto three ads at the same time. So you make your little ad, you put it online, and then every time somebody comes in to your website and type in that keyword, it will rotate; it will show ad #1 the first time, then ad #2, then ad #3 the next time, and it will just keep on rotating! It will show you which one has a higher click through the rate, and then once it gets to your website, it will now show you which one has a better conversion!

So these are the advantages of getting more paid traffic. As a dental practice consulting adviser, I encourage you to go for getting these paid traffic (provided that you do this the right way) and achieve success in your dental marketing online business!

Log on to our dental practice internet marketing website, http://www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.


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