SEO (Search Engine Optimization) and PPC (Pay Per Click): Is a Short or Long Term Option the Best for You?

With today’s widespread use of the internet more companies than ever are advertising on the web.  Having a strong web presence can be very helpful in educating the public about what services you offer.  Search engines are the most widely used tools for users to find what they’re looking for.  It’s as easy as typing in a word or a phrase and hundreds of pages are available for viewing.  How important is it that you’re ranked on the first page of a search?  Very.  Let’s examine some options on how to get your webpage a higher ranking.

Before deciding on an internet marketing campaign you may want to figure out whether you’re looking for a short term solution or a long term solution.

Short Term Option

Pay Per Click advertising is an excellent way to get immediate attention on the first page of a search engine.  You will have to pay someone to research keywords and place them in your website as an upfront cost but your website will appear on the front pages as soon as that’s accomplished.  Users will see your website and description of what you offer immediately.  The upside is that you can get more traffic up front.  The downside is that you have to pay your host a fee every single time someone clicks on your site.  Your advertising budget could potentially dwindle very quickly.

Long Term Option

Search Engine Optimization, if done correctly, can give your company long term benefits well after you’ve paid your initial set up fee.  SEO campaigns will give you keyword content through a variety of different avenues such as articles, web pages, video’s, images and web coding.  The more web presence your company has, the higher the ranking on the search engines.  Most people only look at the top 10 websites given by a search engine so once you get on that first page you’ll start seeing more traffic.  You can find an SEO consulting service to assist you. You don’t have to pay every time a user clicks on you site but you will pay a small monthly fee.